The Coffee Club

EARTHY, RUSTIC, COZY, TRANQUIL

BRANDING, ILLUSTRATION, PACKAGING DESIGN

The company’s branding guidelines emphasize the importance of maintaining a consistent visual identity and representation through strategic sales partners. The document highlights the brand’s commitment to exceptional service and the human element of its identity, focusing on deep appreciation and recognition of individuals. It emphasizes the importance of relationships and conversations, portraying the brand as a place for these to grow.

The guidelines provide specific instructions for the usage of the logo, color systems, and typography, aiming to maintain a cohesive and recognizable brand identity across various communications and marketing materials. The document also emphasizes the brand’s commitment to high-end espresso and a warm, welcoming environment. The company’s branding guidelines are designed to create a better community through coffee and honor the public’s perception of the brand.