ALESSI: CREATIVE BRIEF
MODERN, ARTISTIC, INNOVATIVE
BRANDING, ILLUSTRATION, LOGO DESIGN
The document outlines Alessi, an Italian luxury home furnishings manufacturer, seeking a logo redesign and a stronger social media presence to better connect with Canadian audiences. The main challenges for Alessi include refreshing its logo to engage younger consumers, identifying rivals to reposition itself in the Canadian market, enhancing recognition in Canada, and informing its target audience about its pioneering designs. The company’s target audience consists of design-savvy Gen X and Millennial consumers who value aesthetics and quality in their home products.
Overall, the document emphasizes Alessi’s need to modernize its branding and marketing efforts to appeal to a younger demographic. The document effectively combines market research, brand strategy, logo redesign, social media expansion, advertising campaigns, influencer collaborations, and ongoing brand building to create a holistic approach towards enhancing Alessi’s presence in the Canadian market.
